
"We have found a vaccine against smoking in Sweden - we should not be ashamed of it"
"Why do we Swedes insist on putting hamster nappies under our lips?" Stig-Björn Ljunggren, editor-in-chief of the newspaper Sydöstran and chairman of the Snus Commission, asked this question rhetorically when the company Emplicure organised a panel discussion on nicotine pouches...