"E-cigarettes save lives". A claim that has sparked debate. Now a German court has ruled in favour of allowing companies to use the phrase in their marketing.
The law makes it more difficult for smokers to find healthier alternatives. So says Niklas Linder, chairman of the Swedish trade organisation for electronic cigarettes (BELC).
The ban on the marketing of e-cigs often leads to misunderstandings. What is the real issue?