Another of Sweden's major e-retailers for snus and nicotine pouches is starting to sell e-cigarettes. This time, it's Nettotobak that's taking the plunge into the growing market for vapes and e-liquid.
“The launch is based on the realisation that adult nicotine users often seek different types of products when they want to leave traditional smoking behind. The new products include disposable, rechargeable and nicotine-free vapes,” said Markus Lindblad, Head of Communications at Haypp group, which acquired the online retailer “Nettotobak” in 2021.
”Many smoke-free options to choose”
While e-cigarette use may have levelled off in recent years in Sweden, after rising sharply between 2021 and 2024, it is clear that e-cigs, primarily disposable models, have taken a firm place among nicotine products on store shelves. Nettotobak, which has been one of the largest tobacco retailers since 2004 for both cigarettes and snus, is now the latest in a line of more “traditional” online retailers to embrace vejping as an alternative to smoking.
“Some people prefer nicotine pouches, others snus or vapes. By adding vapes to our range, we want to give people more smoke-free options to choose from, so that everyone can find what works best for them,” says Markus Lindblad.
More information on e-cigs
The message of harm minimisation in the nicotine market is also taking up more space in communication with customers. Information about different variants of vejp products will also be strengthened, says Markus Lindblad. In the past, knowledge about what vejpning means and the differences between different products on the market has mostly been available within the established retail trade for vejp products (vejpshoppar). Now the broader e-commerce sector must also address these issues.
”For us, it is important to provide knowledge and transparent information. The market for nicotine products is changing rapidly and we want to help our customers navigate it in a safe and informed way,” says Markus Lindblad. “The expansion also means Nettotobak is strengthening its focus on customer service and guidance. The company's website now features more comprehensive product descriptions and guides to help consumers understand the differences between different vape products.”
At present, the range is limited to disposable models and pre-filled pod systems.
